The design concept was to create a showroom that challenged the typical mattress buying experience. The new space design was to immerse the customer in the experience they would get walking into a traditional retail store found in “Downtown Middle America”. This concept was captured by splitting the showroom into two primary spaces, the park or streetscape and the actual store.

 

Upon arriving at the showroom the customer enters through a park area featuring the iSense Sleep façade, a functioning bar, café and multiple false storefronts. Each storefront is unique in design and is expressed with the use of different material selections. The storefronts are complimented by an assortment of greenery ranging from small plants and shrubs to 10’-0” tall trees set on a base of synthetic grass. These subtle features were designed to heighten the senses and pique the interest of the customer for the true experience yet to come when they enter the iSense Sleep storefront.

 

Upon entering the store the customer is greeted by a receptionist and a 120” 4K video projected onto a translucent wall. Around the first corner are VR stations allowing the customer to experience the mattress features while being immersed in a fully vertical world with video and sound. Once the VR experience is completed you find yourself face to face with the mattresses that the entire experience has been based upon. The beds are displayed in floating canopies with accent colors matching the individual types they represent. After enjoying the three types of mattresses the experience is complete with a trip to the back of the suite where a private conference room is located to “seal the deal”.